Ingmar Bergman soap commercials | Gamma Ray Digital

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Ingmar Bergman soap commercials

Ingmar Bergman soap commercials

Saw this over at Dangerous Minds this morning. Who knew?

Ingmar Bergman, who at 33 had already directed a handful of movies and had also overseen the Gothenburg city theater for three years, signed on to do a series of commercials for Bris soap, in part to support his already teeming brood (two ex-wives and five children, with a sixth on the way). The commercials are playful, fascinating, and utterly Bergmanesque—in the best possible way.

See the whole article, with links to 8 of the commercials, here.